Fashion Week is over (finally)! It was a great week but very hectic and demanding. Now that it is over I can share some of the collateral pieces I did. This was for an event exclusive with Coca-Cola. Robert Verdi created four “Fashion Pops” accessories to match the four personalities of Coca-Cola brands: Coke, Diet Coke, Coke Zero, and Sprite.
I styled it in line with other event collateral but tried to give it a distinct feeling. I also had to graphically communicate the brand personalities. I chose to do this through stylized “bubbles.” An assistant helped me photograph and collage the four rings when they came into the studio from production. Find out how to tweet to win your own “Fashion Pops” on www.thervtips.com!